Problem scenario
In Company X, we have observed a growing demand for shared taxi rides among two or more people with different pick-up and/or drop-off points along the road.
To meet this need, we are planning to launch a new functionality to simplify the
process of coordinating transportation for multiple people.
In doing so, we want to enhance the convenience and affordability of our
service, reduce our environmental impact and become a reference in the sector.
process of coordinating transportation for multiple people.
In doing so, we want to enhance the convenience and affordability of our
service, reduce our environmental impact and become a reference in the sector.
Seamless Journeys, Sustainable Choices
Discover the Interface that Guides, Saves, and Leaves a Green Trace!
Discover the Interface that Guides, Saves, and Leaves a Green Trace!
Seamless Travel Experience: Familiarity, Intuition, and Eco-Conscious Navigation
Effortless navigation with a familiar interface, intuitive design, and environmentally conscious features. Efficient booking process, increased user retention, and enhanced flexibility for a sustainable and satisfying travel experience.
User Value
Familiarity: Reduced learning curve through interface familiarity.
Intuitive Design: Clear and easy-to-use interface for specifying starting and destination points.
Enhanced Navigation: Comprehensive map view for visual tracking of the journey.
Drop-off Usage: Environmental consciousness and affordability, promoting user connection.
Business Value
Conversion and Retention: Increased user bookings and returning users.
Environmental Branding: Green company image attracting eco-conscious users.
Flexibility and Adaptability: Positive experiences leading to user recommendations and growth.
Familiarity: Reduced learning curve through interface familiarity.
Intuitive Design: Clear and easy-to-use interface for specifying starting and destination points.
Enhanced Navigation: Comprehensive map view for visual tracking of the journey.
Drop-off Usage: Environmental consciousness and affordability, promoting user connection.
Business Value
Conversion and Retention: Increased user bookings and returning users.
Environmental Branding: Green company image attracting eco-conscious users.
Flexibility and Adaptability: Positive experiences leading to user recommendations and growth.
Seamless Journeys: Empowering Decisions, Personal Connections, and Eco-Consciousness
Effortless decision-making with simplified routes and personalized taxi experiences, while the symbolic color highlights sustainability. Maximized resource utilization and customer satisfaction through personal connections with drivers.
User Value
Simplified Decision-making: Recommended route and taxi service for quick decisions, with alternative options available.
Personal Connection: Calling the taxi by the driver's name fosters a genuine connection with users.
Color Significance: Highlighting the drop-off's importance with a recognizable color related to its "green" factor.
Business Value
Optimal Resource Utilization: Recommended route and taxi service optimize planning and revenue by directing users to preferred options.
Enhanced Customer Satisfaction: Personalized interactions, such as addressing the taxi driver by name, foster empathy and lead to higher satisfaction.
Seamless Payments: Fair Splitting and Effortless Sharing
Automated bill splitting and convenient request links simplify payments, while advance payment streamlines transactions. Positive user perception, increased awareness, and subscription growth fuel the success of the app.
User Value
Effortless Bill Splitting: Automatic and transparent bill splitting relieves users from manual calculations and ensures fair distribution of costs among passengers.
Convenient Request Links: Easy sharing of bill details through request links reduces the effort of personally requesting payments.
Business Value:
Payment Efficiency: Advance payment of the entire receipt streamlines the payment process for the business and avoids payment problems.
Positive User Perception: Surprise split payment method fosters satisfaction and a positive perception of the business.
Increased Awareness and Engagement: Sharing real-time trip information bridges the gap for non-users, generating awareness of app features and the company.
Subscription Growth: Promoting the wallet service through split payments attracts new users, driving subscription growth and generating additional revenue.
